PD Commons

PD Commons

PagerDuty

Client

Branding, Campaign

Services

2024

Alongside the broader PagerDuty brand refresh, I led the visual concepting and design for the PagerDuty Community platform—a space built to foster connection, knowledge sharing, and peer support among developers and ops professionals. My goal was to create a distinct yet connected experience that aligned with the core PagerDuty brand while giving the community its own approachable, human-forward tone. I developed a flexible design system that emphasized clarity, inclusivity, and engagement—incorporating custom illustrations, clean UI elements, and a warm color palette to reflect the collaborative nature of the space.

From early ideation through final design, I partnered closely with community managers, UX teams, and engineers to ensure the visual identity supported both functional needs and long-term community growth. The result was a vibrant, welcoming environment that encouraged participation and made it easy for users to explore content, ask questions, and share expertise—all while reinforcing PagerDuty’s role as a supportive and responsive leader in the tech ecosystem.

Client PagerDuty Year 2024 Services Branding, Campaign

Carlton roberts®

2025