Magic Designed to Connect

Magic Designed to Connect

Magic Designed to Connect

Hey-Yo, I'm Carlton Roberts
A Senior Designer & Brand Strategist who loves turning ideas into visual experiences that help people learn, share, and connect.

How I work From concept to execution, big-picture thinking to fine-tuned details. I'm part creative lead, part design nerd, part chaos organizer. I thrive in close collaboration, believing the best ideas come from open dialogue, diverse perspectives, and the occasional late-night 80s movies binge. My process is rooted in thoughtful strategy, smart design, and strong communication—with just enough flexibility (and a solid playlist) to keep things creative and human. Great work happens when people are aligned, having fun, and pushing ideas forward.

How I work From concept to execution, big-picture thinking to fine-tuned details. I'm part creative lead, part design nerd, part chaos organizer. I thrive on collaboration, believing the best ideas come from open dialogue, diverse perspectives, and the occasional late-night 80s movie binge. My process is grounded in strategy, smart design, and clear communication—with just enough flexibility (and a strong playlist) to keep it human. Great work happens when we’re aligned, having fun, and pushing ideas forward.

My values I believe in leading with honesty, showing up fully, and making bold decisions. Bravery means choosing what’s right over what’s quick, trusting the process, and pushing creative boundaries with purpose. I value real collaboration, bringing people together, respecting different perspectives, and building trust along the way. Because the best work doesn’t just look good—it reflects the heart of the team behind it.


What I do

Brand Design
Visual identity
Typography
Pictorial language
Motion design
Brand guidelines

Creative Technology & AI Tools
AI-assisted ideation
Generative visual exploration (MidJourney, DALL·E)
Automation in workflows
AI concept validation & prototyping
Ethical use of AI in branding

Brand strategy
Brand architecture
Content strategy
Design strategy
Digital Strategy
Naming
Social media strategy

Digital design
UX/UI design
Interaction design
Digital Design Systems
Digital prototyping
Information architecture

Brand communication
Brand Story
Communication platform
Communication concepts
Advertising
Editorial Design
Social media

Brand experience
Digital product design
Retail environments
Exhibitions/Events
Packaging Design
Service design
Application design

Brands I've worked with

From agency to in-house, I’ve collaborated with both B2B and B2C brands across industries. For over 10 years, I’ve been dedicated to building more accessible, resilient, and optimistic brand worlds.

42 projects for 24 clients in 13 countries

"Collaborating with Carlton is always a good time—his creativity, especially around branding and illustration, brings fresh energy to every project. He’s delivered top-tier work for Fortune 500 companies, but when it comes to bold, thoughtful start-up branding, he’s my go-to. Bonus: he’s genuinely funny, which makes the process that much better."

Chavez Procope

Product Designer

Working with Carlton is like having a creative partner who just gets it. He brings sharp ideas, clean design, and a chill vibe to every project. He knows how to push a brand in the right direction without overcomplicating things."

Allan Ballesteros

Creative Director

"Carlton is a stand-up kind of designer who loves discovering new city food spots, sometimes even more than actually eating the food. Curious by nature, collaborative by default, and always down for good design and better conversation."

Kristin Wellmer

Creative Director, Director, Writer

"Collaborating with Carlton is always a good time—his creativity, especially around branding and illustration, brings fresh energy to every project. He’s delivered top-tier work for Fortune 500 companies, but when it comes to bold, thoughtful start-up branding, he’s my go-to. Bonus: he’s genuinely funny, which makes the process that much better."

Chavez Procope

Product Designer

Working with Carlton is like having a creative partner who just gets it. He brings sharp ideas, clean design, and a chill vibe to every project. He knows how to push a brand in the right direction without overcomplicating things."

Allan Ballesteros

Creative Director

"Carlton is a stand-up kind of designer who loves discovering new city food spots, sometimes even more than actually eating the food. Curious by nature, collaborative by default, and always down for good design and better conversation."

Kristin Wellmer

Creative Director, Director, Writer

"Collaborating with Carlton is always a good time—his creativity, especially around branding and illustration, brings fresh energy to every project. He’s delivered top-tier work for Fortune 500 companies, but when it comes to bold, thoughtful start-up branding, he’s my go-to. Bonus: he’s genuinely funny, which makes the process that much better."

Chavez Procope

Product Designer

Working with Carlton is like having a creative partner who just gets it. He brings sharp ideas, clean design, and a chill vibe to every project. He knows how to push a brand in the right direction without overcomplicating things."

Allan Ballesteros

Creative Director

"Carlton is a stand-up kind of designer who loves discovering new city food spots, sometimes even more than actually eating the food. Curious by nature, collaborative by default, and always down for good design and better conversation."

Kristin Wellmer

Creative Director, Director, Writer

Base

Education

UWG, Graphic design & Advertising, Bachelor

Experience

PagerDuty

Art Director
Current

Kabbage

Senior Design Lead
2020

Phase3

Lead Designer
2016

Carlton roberts®

2025