Phase 3
Client
Branding, Packaging
Services
2017
Global Shop is the premier showcase for retail design and shopper marketing, and Phase 3 needed a standout presence to match the scale and energy of the event. I led the creative direction for the entire booth experience—including visual identity, marketing collateral, and environmental design—crafting a bold and engaging look that made the Phase 3 booth one of the most talked-about features of the show.
Interactivity was key to the concept. Partnering closely with fabricators, I designed a fully functioning, custom-built fortune teller machine—a playful, immersive element that drew in attendees and sparked conversation. To support the campaign, I also created a branded landing page, social content, and printed materials, all tied together through a cohesive visual narrative. The booth not only attracted new business for Phase 3 but also earned high praise from industry peers, reinforcing the agency’s creative credibility on a national stage.
Client Phase 3 Year 2017 Services Branding, Packaging
Hungry for more?